A vibrant, well attended launch event for your new product is crucial if you are to stand out from the crowd. To guarantee success there are certain elements that cannot be left to chance.
Although planning for a product launch will of course follow the planning protocol of other events within your organisation, there are extra aspects to consider that are specific to product launches. Equally if you are a start up, or this event is a first for your company, these handy hints should set you on the right track.
First things first, you will need to have a date set. Sounds obvious, but unlike other events – conferences or seminars, for example, the product is the star of the show. With close consultation with your colleagues in product development, you will need to set the date to tie in with their testing and production requirements. The event will be doomed to fail if the product fails to launch!
Your budget will need to be approved well in advance so when you are booking your venue, catering and promotional material you have a concrete budget to work from.
After your date and budget are set, venue needs to be your next priority. Your venue needs to be accessible to all your desired guests, able to accommodate all of your requirements in terms of catering, security, AV and anything else that you need to make your event stand out on the day. We are venue experts at Function Fixers and are able to recommend venues across that country that could host your perfect product launch. Our venues are used to meeting highly specific and unusual briefs and can offer advice to you on what would work best and they work with preferred suppliers in all manner of industries. We are also experts at finding unique venues for your event so if you are launching a new product you will need to attract industry insiders and the press – we can find you a venue unique enough so that your invitation stands out to those you need to be there.
At the event, you will of course need to ensure that your new product takes prime position. Sounds obvious but the event planning can become so all-consuming that this crucial aspect can be overlooked. If it is a physical product that is being launched space will be needed to showcase it, if technology based (an app, for example) guests will need a way to see it in action. Consider theming your event around your product, from catering to entertainment. It may seem cheesy but if it helps those who need to remember your product you are on to a winner.
After the event, you will have hopefully gained lots of positive good will towards your product and your company. This needs to be capitalised on immediately while you are still in the forefront of your guests’ thoughts. A key part of your planning will be setting your post-event strategy in consultation with colleagues in marketing and product development. As well as marketing and PR, the physical product has to be ready to go.
Enjoy the planning and the event, and ensure that you are remembered for all the right reasons.
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