Broadwick Soho
Broadwick Soho is an independent luxury hotel nestled in the heart of London’s West End. Blending the grit, glamour, and untamed energy of Soho, this contemporary 57-room retreat offers refined comfort, exceptional service, and bold character. Dreamt up by a group of friends, the hotel reflects the vibrant spirit and close-knit community of its iconic corner at Broadwick and Berwick Streets.
Broadwick Soho presents a rich variety of characterful event spaces—all infused with the hotel’s signature blend of Soho flair, vintage glamour, and warm hospitality:
The Dining Room (8th floor)
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Capacity: Up to 28 seated at a single boardroom-style table
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Vibe: Sunlit and intimate, with a fireplace, floor-to-ceiling windows, city views, and residential-style décor
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Ideal for: Executive meetings, creative workshops, press briefings, private dinners or product-launch lunches
🍸 Dear Jackie (Lower ground / ground)
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Capacity: Seats up to 50
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Ambience: Sexy and theatrical—red-silk walls, Murano lighting, plush booths—channeling Italian-elegant disco vibes
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Best for: Private dining events, celebratory dinners, stylish cocktail parties
☕ The Nook (Ground floor lounge)
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Capacity: Around 35–40 standing
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Atmosphere: Cozy and conversational, with Italian fabrics, vintage touches, a DJ booth, and a Murano chandelier
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Suited for: Reception-style networking, informal meet-ups, small press or brand activations
🌇 Flute (Rooftop bar & terrace)
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Capacity: Up to 175 standing (recommended min. 100)
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Setting: A landscaped wraparound terrace with skyline sightlines; interiors feature bold prints, cork walls, mirrored ceilings, and an onyx bar
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Perfect for: Large cocktail receptions, launch parties, fashion events, summer soirées
🌟 The Penthouse Suite
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Capacity: Up to 20 standing
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Design: A luxurious suite including a bedroom, living space, and a fully furnished terrace with city views and private bar
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Great for: High-end brand activations, intimate VIP gatherings, private launch events or photoshoots
🛠️ Facilities & Services
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On-site catering by the hotel’s acclaimed restaurants—Dear Jackie, Flute, Bar Jackie
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Audio-visual support (TV/projector, Wi‑Fi, sound, whiteboards) in The Dining Room and other areas
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Dedicated events team ready to tailor menus, layout, décor, and entertainment
Summary
| Space | Style | Capacity | Best For |
|---|---|---|---|
| Dining Room | Elegant, workshop-ready | 28 seated | Private dinners, boardroom meetings |
| Dear Jackie | Intimate, theatrical | 50 seated | Glamorous meals, launch events |
| The Nook | Cozy, lounge-style | 40 standing | Receptions, informal networking |
| Flute | Rooftop, skyline glam | 175 standing | Large parties, summer/social activations |
| Penthouse | Luxurious, private | 20 standing | VIP showcases, photoshoots |
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Get my Free Venue ShortlistRoom Information
Broadwick Soho has 5 rooms. The largest, Flute, holds up to 175 guests standing.
- Dining Room28 seated
- Flute175 standing
- Dear Jackie50 seated
- The Nook40 standing
- The Penthouse20 standing
Travel Information
Piccadilly Circus (about 7 min walk)
Tottenham Court Road (about 7 min walk)
Bond Street (about 13 min walk)
Getting to Broadwick Soho by public transport
In Central London, Broadwick Soho is about 7 minutes' walk from Piccadilly Circus (Tube) and about 7 minutes from Tottenham Court Road (Tube and train). Walking times are estimates.
Getting to Broadwick Soho by car
For sat nav, use the postcode W1F 8HT.
Broadwick Soho is in the City of Westminster. Congestion Charge and Ultra Low Emission Zone rules may apply to vehicles driven in London, so check Transport for London for the latest charges.
Getting to Broadwick Soho by air
The nearest major airports are London City (about 8.3 miles away) and Heathrow (about 14 miles away). Distances are in a straight line, so the road journey will be longer.
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