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The Standard, London is the first European outpost of the famed US-based lifestyle hotel group, opened in July 2019 in the striking Brutalist shell of the former Camden Town Hall Annexe at King’s Cross/St Pancras.  The hotel offers a bold fusion of retro‑modern design, dynamic social spaces, and culinary flair, all anchored in a memorable Brutalist landmark in one of London’s most vibrant neighbourhoods.

The Standard, London features a range of versatile venues for every occasion. Host intimate cocktails on the 8th-floor Townhouse terrace with views of St. Pancras, throw a party against the backdrop of the London skyline at Sweeties, enjoy elevated dining in Decimo’s semi-private room, or stage podcast recordings and brand activations—all under one iconic roof.

Style & Architecture

• The façade retains its bold 1970s concrete geometry, while clear glazing brightens the exterior. A dramatic red-pill glass lift travels up the side—instantly iconic

• Interiors burst with retro‑modern flair: think space‑age shapes, rich textures, saturated hues 

Rooms & Accommodations

• A total of 266 rooms span cosy “pod”-style singles to large terrace suites featuring outdoor bathtubs with views over St Pancras

• Each room style is unique—everything from swirly 1970s carpets and bold bathrooms in smaller rooms to wood‑panelled suites with emerald-leather seating

Dining & Nightlife

• Double Standard (ground-floor bar/restaurant) offers hearty global cuisine, famous burgers, brunch, and cocktails

• Decimo (10th floor; accessed via external glass lift) is a Mexican‑Spanish fire-cooking restaurant by Michelin-starred chef Peter Sanchez-Iglesias, with panoramic city views

• Sweeties is a playful late-night cocktail bar/discotheque on the top floor, alongside the seasonal Rooftop terrace, complete with AstroTurf, bubbles-on-tap, pizza by the slice, and sweeping skyline views

Culture & Amenities

• The 24/7 Sounds Studio & Library Lounge host DJs, performances, recorded sessions, and talks

• A fully equipped 24-hour gym (Peloton bikes, free weights) and pet-friendly rooms round out the offerings